Costa Cruises launches the Gold Pearl membership category
News | TOn | November 16, 2009 at 3:51 pm
Costa Cruises has widened its Costa Club loyalty program by launching on November the 1st, a new membership category to its loyalty program: the Gold Pearl.
The Gold Pearl will provide Costa Club’s most loyal members with several privileges of excellence in addition to the exclusive privileges already enjoyed by the Pearl members:
- Embarkation and disembarkation priority, VIP waiting rooms in the Palacrociere and embarkation ports (if available);
- Priority luggage delivery to the cabins;
- Priority embarkation and disembarkation for excursions ashore;
- Toiletries in the cabin, vouchers worth 30 euros at the spa, 30 euros in the casino and 15 euros at the photo boutique;
- 17% reduction coming in addition to the discount of 5% of the formula FréquenceClub.
According to Costa Cruises, this should be an exclusive Club designed to meet the needs of Members who demand the highest of standards.
To become a Gold Pearl member the following factors will be taken into account:
1. the number of points accumulated: at least 13,001 points
2. the cruises taken: 3 cruises must have been taken in the previous 36 months
These conditions are essential to become and remain a Gold Pearl member, otherwise, although you will keep the same number of points, you will revert to Pearl membership.
The cruises taken into account will be calculated as follows:
1. on 1 November 2009, the launch date of the new level, all those who have completed 3 cruises since November 2006 will be considered for membership. The length of their membership will be calculated based on the month of departure of the first of the 3 cruises taken (e.g. if the first of the three cruises taken was in December 2006 membership will last until 31 December 2009)
2. the system will recalculate your status based on the cruises taken in the last three years, adding and removing those who meet the requirements month by month.
By registering on the website members can check of they are Gold Pearl members and the month that their membership of this level expires.
Any special discounts for Gold Pearl members can be used only in the period that they are members of this level and can be used for bookings that depart after their membership expires. In this case members may use the discount when they book, but once on board the cruise they may not use the associated privileges. 



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